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Brand Positioning
Consumer Insights
Focus Group Moderation and Analysis
Marketplace Analysis

Customer Journeys
In-depth Immersion Sessions

C-Suite and Key Stakeholder Mining
Strategic Ideation

Adriann Cocker has a background in Marketing and Strategic Planning, and has been responsible for key Strategies in award winning Communications, Advertising Campaigns as well as Internal Branding. She has vast experience in understanding motivations and providing insights into various Consumer and B2B audiences from her 20+ years in Advertising and Qualitative Research. Her work continues to dig into the emotional as well aspirational desires that lead to Product, Design and Messaging innovations for her end-Clients.

Interested? Ready to discuss your project? Want to say hi? Send an email.

End-Clients Include

Consulting services focused on authentic brand storytelling.

Combining a decade in Account Planning at Ad Agencies and years as a lead Strategist at a boutique Qualitative Research shop for Fortune 500 firms,
​I work to uncover relevant brand and product insights and link them with consumer needs.

I'm committed to unearthing unique insights to increase relevancy and engagement for my Clients. 
Are you an Agency in need of extra Planning brainpower? Are you a Corporation needing internal Insights? 
Each project is unique, so let's discuss your objectives. ​​

Sampling of Services

Heads ‘n Tales, llc 
bespoke strategic planning, insights and research

Contact:  info@headsntalesline.com

A Start-Up Client needed to refine their Brand Positioning. Interviewed C-Suite + Key Stakeholders, conducted Marketplace Analysis and mined existing Customer base to reveal a singular Messaging advantage for increased relevancy to new potential Customers. 


Case Study

So Cal Gas
​Toyota Motor Sales of America
Centers of Excellence
Montauk Yacht Club
fuboTV
Davis Research